Does Deliver Digital use Artificial Intelligence

Please note: this article is written 100% by human hands, no LLM intervention.

Executive Summary:

  • We believe in the transparent use of Large Language Models
  • 99% of our work is human built, generated, written, or drafted
  • We use LLM’s for proof of concept designs
  • We use LLM’s for our “AI Powered” website packages

 

Definition’s List

  • LLM or AI stands for Large Language Model (EX: ChatGPT, Claude, Perplexity, Gemini)
  • SEO stands for Search Engine Optimization
  • Headless Websites uses a CMS back-end (like WordPress) and a JavaScript front-end, instead of a bloated front-end builder.
  • “create”, “research”, “writing”, “curating”. We use these terms in quotes to clarify that LLM’s don’t create in the same way as a human. They use algorithms, sources, and existing content.

The Pro’s

Ask 5 people about LLM's, and you will get 7 different answers.

We are in a unique field of business when it comes to LLM’s. In our industry, there are hundreds of AI Powered website builders, SEO, Marketing, Social Media, and content creation platforms. With a few key-strokes, a business can generate promotional graphics, logos, content for a post, and even high-quality videos.

Digital presence is easier than ever to “create“, a business can “research” any topic in seconds, and using these tools creates a sense of “limitless possibility”.

The bar for efficiency continues to raise, software developers are told to do less “writing” and more “curating” an LLM agent. Similar to the widespread advancement of power-tools, more and more businesses are able to build faster and faster.

In a world of content consumption, anyone with an internet connection has the power to “create“.

The Con’s

Brand Trust

Anyone with an internet has the power to “create“, but few have the experience, time, or desire to “curate“. There is a corner of the Internet dedicated to something called AI-Slop. Back when LLM’s first went public, AI generated videos and images were easily identified by, too many fingers, misplaced hair, eerie looking backgrounds, and unnatural proportions.

In June of 2025, 82% of individuals could accurately spot AI videos, report by ColumnFive.

In May of 2026, roughly 80% of individuals claim they can spot AI videos, but in reality, only 52% of them get it right, see the report by Resume Now.

Based on a few different studies, 80% of people claim they loose trust in brands if they spot AI-generated content.

Values

Deliver Digital is built on core biblical values:

  • Build up other businesses
    • Affordable digital solutions
    • Helpful tools and resources
    • A digital presence that stands out
  • Excellence (Titus 3:8)
    • Go a step beyond scope
    • Build platforms with honesty
  • Commitment to People (Colossians 3:22)
    • Affordable digital solutions
    • Transparent sales
    • Clear outline of deliverables

At Deliver Digital we believe that LLM’s are a powerful tool, similar to power-tools. Useful tools that many can operate, few can control.

LLM’s allow us to Build up Businesses with the ability to provide high-quality solutions, at an affordable cost, but there are limitations. Strategic planning, outlines, simple research, and rough-drafts are all great use-cases for LLM’s at Deliver Digital.

To maintain a value of Excellence, we take everything steps beyond the capacity of LLM’s. Clarity of message is our primary goal when building, in a world filled with content, a business can stand out by being clear and concise.

Our Commitment to People require us to be transparent about the use of LLM content. Similar to the use of turn-key templates, there is value using quality tools. However our commitment prohibits us from claiming that template, or LLM content as built by Deliver Digital.

What does Deliver Digital use LLM’s for?

Simple answer: Rough drafts, outlines, strategic planning, simple research (with verification), and agentic development using architecture and clear outlines.

What does that look like?

Here is a use-case for a recent project at Deliver Digital:

Issue: Customer wanted an affordable static website, custom email, and incredibly fast load-time

First steps: Deliver Digital reverse engineered the problem to determine the solution. We used an LLM to do a brief overview of the industry, competitors, and weak points. Then used that research outline to do proper and deep research.

Second steps: Using a headless WordPress CMS setup, we built a website mockup, created content, gathered assets, and prompted Claude Code with clear outlines, to build out the homepage.

Third steps: After a deep Quality Assurance session, we built out a roadmap for the website, including all functionality, layouts, CTA’s, and intended goal. And prompted Claude Code for a second round agentic development.

Finally: Our developer stepped in and removed unnecessary code, removed orphaned tags, added all technical SEO, Schemas, Alt tags, Meta Data, etc. Then our designer ensured all pages were consistent, styled everything for mobile, and optimized content.

The Delivery: With this headless setup, our client can update and manage all the content, services, and changing information. They can change backgrounds, styles and fonts on their CMS platform. The website load time scores a 98 on PageSpeed insights, and start to finish, the development took 8 hours.

Key Takeaways

Deliver Digital is committed to quality of work and affordable solutions, and maintaining a human-approach to development, building, and growing.

While we utilize tools such as LLM’s, we will always be human led agency.

Written by Koleman Parsley

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